LeBron James and his buddies at Nike Basketball know how to launch a shoe. While groundbreaking technology and can’t miss colorways usually fuel the fever surrounded by each model, the line’s lengthy resume of iconic commercials also adds to the excitement. As King James and the Swoosh kick off the LeBron 11 with the “Training Day” clip, we take a look back at the ad campaigns that boosted each Nike LeBron sneaker. Let us know your favorite in the comment section.
Nike Air Zoom Generation
Nike wanted to make sure they got return on their $90 million investment so they ran two ads for the rookie’s first shoe. The first ad, “Pressure,” poked fun at the lofty expectations set on the Chosen One. Bernie Mac and a congregation of NBA legends assisted LeBron on the second ad focusing on his divine court vision.