Russell Westbrook, the NBA’s triple-double machine and former MVP, isn’t one for acceptance of a conforming kind.
“Why Not” has been both his personal and business moniker for years, a reference to his determination and will to push through the seemingly impossible. For his second signature sneaker with Jordan Brand, the Why Not Zer0.2, that theme rings true in what is his most defiant and explosive signature shoe yet.
As Russ speeds, spins, leaps and dazzles, the sneaker holding on for dear life on his feet must withstand the masterful chaos that’s made his game unlike any the league has ever seen.
The Why Not Zer0.2 compliments that aggression, holding close to the foot to harness max veracity. A powerful and sustaining Zoom bag encapsulates the forefoot while a decoupled outsole with an exposed TPU shank plate odes to current Jordan Brand design language and the silhouettes Russ has thrived in over the years.
More pointedly towards Russ’ chaotic game, the shoe mirrors said sentiment with a clever juxtaposition of fabric. There’s Battleknit, a tightly enclosed woven structure, and breathable mesh — all built to aid one another and, of course, Westbrook. All materials, too, are done is varying hues matching modern contemporary style notes that coincide with Russ’ vibrant personal style.
For the debut “Future History” colorway, each shade represents the many uniforms Russ has worn throughout his career that have made him the player he is at present time.
In honor of his late friend, Khelcey Barrs III, Russ continually allows for time and space [on his sneakers] for remembrance. There’s a black block on the midsole of his budding signature to ode his friend, adding a pulling sensibility that travels beyond the depths of sneakers or basketball. There’s a duality here that shouldn’t go unnoticed. Russell plays with his heart on his sleeve. And, too, his lost ones on his sneakers. He’s largely exposed. That emotion seeps into his game, driving his unrelenting motivation and fearlessness.
Look for Russell’s towering Jordan Why Not Zer0.2 on January 10th globally in men’s sizes. Full family sizes will release later this month.
