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Jordan Brand continues to build around Luka Doncic’s evolving game with the official introduction of the Jordan Luka 5, the next chapter in the Lakers star’s signature line. Designed for hoopers who thrive on deception, pace changes, and sharp footwork, the Luka 5 focuses on control, court feel, and quick responsiveness.
The new silhouette stays true to what’s made Luka’s line a favorite among guards while introducing meaningful performance upgrades. Most notably, the Luka 5 features a full-length Zoom Strobel, delivering added propulsion without sacrificing low-to-the-ground responsiveness. Paired with a newly designed ISOband system, the shoe provides enhanced containment and lockdown, helping players stay secure during sudden stops, starts, and direction changes.
“Working with Jordan Brand on the Luka 5 was about making something that fits my game and keeps evolving with me. The full-length Zoom Strobel and ISOband give me that extra pop and control so I can attack from any spot on the floor. Every time I lace them up, I know I’m ready to go.” – Luka Doncic
Jordan Brand also introduces the Luka 5 alongside the “Bad Luka, Nice Shoes” anthem, a nod to Doncic’s unapologetic confidence and on-court swagger. The campaign embraces the duality that’s come to define Luka’s game: relentless, unpredictable, and impossible to guard while keeping his footwear clean and calculated.
The Luka 5 launches in a range of bold colorways, starting with the “Venom” edition, featuring illusion green paired with black accents for a sharp, high-contrast look.
The Jordan Luka 5 launches in the “Venom” colorway on January 8, 2026 via jordan.com and at select retailers.
