On Sunday during All-Star Weekend, Brand Jordan showcased a new way to sneaker shop with social media.
Using Snapchat’s camera, attendees at various Brand Jordan events were able to scan a code that allowed them to view the Air Jordan 3 “Tinker Hatfield” via the app thanks to its integration with Shopify. For most of the attendees, the shoes were then delivered to them on the same day via Darkstore, a logistics startup company.
Brand Jordan also partnered with Snapchat to create a special lens that when activated, allowed users to experience Michael Jordan’s 1988 free-throw line dunk from a number of different angles.
Check out the special lens experience below as well as the Air Jordan 3 “Tinker Hatfield,” which will be released on March 24 via Nike SNKRS at 10am EST.