Jordan Brand Rise Above Truck Experience

The Jordan Brand “Rise Above” truck made a stop on its ultimate hoops roadtrip at the World Basketball Festival yesterday in Washington D.C. Following a public Q&A with Jordan Brand athletes Carmelo Anthony and Chris Paul at DTLR, attendees were able to physically go through Jordan Brand’s “Rise Above” experience by testing out the newly-released Jordan Super.Fly. In detail, Jordan Brand reps walked attendees through the experience, which included renting a pair of Super.Flys, testing your vertical out at the back of the truck and most importantly, checking out the Rise Above truck in person (everything from the emblem to bottom panel on the rear is branded with the Jumpman logo). Stay tuned to Nice Kicks for more World Basketball Festival coverage regarding the Jordan Brand “Rise Above” campaign and the Jordan Super.Fly.

Jordan Brand “Rise Above” truck emblem Jordan Brand “Rise Above” truck Jordan Brand “Rise Above” truck (rear) Attendees interacting with Jordan Brand reps during the “Rise Above” experience Jordan Super.Fly setup on the “Rise Above” truck Air Jordan retro setup on the “Rise Above” truck An attendee going through the “Rise Above” experience An attendee going through the Jordan Brand “Rise Above” experience Jordan Super.Fly deconstructed Jordan Super.Fly deconstructed Jordan Super.Fly outsole Jordan Super.Fly insole