When Jordan Brand was officially launched in 1997, Team Jordan was formed and picked by MJ himself, with Ray Allen, Mike Finley, Eddie Jones, Vin Baker, and Derrick Anderson making up the roster. Fast forward to today, Jordan Brand launched its “WNBA Family” campaign, which is made up of 11 WNBA athletes, the largest female roster ever for the Jumpman.
Jordin Canada, Te’a Cooper, Crystal Dangerfield, Chelsea Dungee, Arella Guirantes, Dearica Hamby, Kia Nurse, Aerial Powers, and Satou Sabally got together with Michael himself for a photoshoot, shot by renowned photographer Ming Smith. Maya Moore, the first Jordan Brand athlete in the WNBA, has taken this season off and Asia Durr is doing the same due to COVID-19 complications.
The roster is stacked with accolades on the court, with multiple WNBA titles, All-Stars, and an MVP to name a few, but just as important is the impact they’re making off of it. “To have eleven black women be a part of this brand allows the younger generation and younger women to see that they can be like us — they can have that opportunity. I didn’t see that growing up.” says Storm guard Jordin Canada. With the news of Jordan Brand’s commitment to fight systemic racism with the Black Community Commitment Grants, and the continuing effort of WNBA players using their platform to campaign for social justice, the new members of the Jordan Brand exemplify that ideology.
“These amazing athletes are defining a lot of things about Jordan Brand and leading a true conversation that’s impacting culture and our communities across the globe,” says Michael Jordan. To learn more check out the link here and check out the editorial and portraits of the “WNBA Family” below.