How Selling Grandma Cookies Started a Sneaker Store

George Kiel III’s newest installment of Open The Box highlights Loose Cannon out of Ferndale, Michigan and its sweet shop.


Funded by his grandmother’s cookies, Juan Neal showcases his shop, its origin and so much more.

You can learn more about Loose Cannon and Neal above thanks to our good friend George Kiel. Take a look at a few pics of the place down below as well.

Sneakers in Loose Cannon
George Kiel in Loose Cannon

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