Footwear Flashback: Kanye Rocks Atos at Summer Jam ’07

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As Kanye wears and preps the possible release of his second Nike signature, the Nike Air Yeezy 2, we go back to a time when Yeezy was just a nickname and not a sneaker. 2007?s HOT 97 Summer Jam saw Ye shut it down with tracks off his upcoming Graduation album and also an epic beat battle with Swizz Beatz. West rocked the then-unknown Ato Matsumoto Cow Hide Boot in Red/White. The sneaker sighting opened the floodgates for international high-end brands and was also presumed by some to be his rumored Nike collab. After months of not telling, the name of the shoes came out and sold for big bills overseas. The strapped sneaker will always be tied to Mr. West and the Summer Jam stage.

Who: Kanye West
Shoe: Ato Matsumoto Cow Hide Boot Red/White
Event: HOT 97 Summer Jam
Date: June 3rd, 2007

Kanye West in the Ato Matsumoto Cow Hide Boot Red/White
Kanye West in the Ato Matsumoto Cow Hide Boot Red/White

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