Foot Locker has been on a tear recently, diving deep into sneaker culture and putting their money in it just the same. Recent investments in Pensole Footwear Academy and GOAT speak to such, with their own Incubator Greenhouse also launching earlier this week.
The latest move? Foot Locker has just invested $3 Million in NTWRK. The hybrid e-commerce x content platform was launched in 2018 and has been a favorite of Nice Kicks ever since.
Why is that? NTWRK’s drawings give fans a chance at truly grail-worthy pieces, ranging from game-worn LeBrons to Eminem Jordan 4s.
So, how does this all work for Foot Locker? Their CEO Richard Johnson spoke on it.
“NTWRK’s innovating and engaging content platform is pioneering the way brands tell their stories and the way youth culture shops,” said Johnson. “At Foot Locker, we are focused on continuing to elevate the customer experience and investing for growth, and our partnership with NTWRK reflects our commitment to driving our business in new and exciting ways.”
As expected, NTWRK is just as excited about the partnership.
“NTWRK is building the content platform and retail marketplace of the future through an approach that has undeniably elevated the consumer experience,” said Aaron Levant, CEO of NTWRK. “We are excited to partner with Foot Locker on this journey, further enhancing what experiential commerce means to the consumer. Given Foot Locker’s strong, global track record for retail leadership, we collectively aim to exceed the expectations of the next wave of consumers.”
Keep it locked to Nice Kicks for more information on this exciting partnership and congrats to both parties. For live drawings for ultra rare heat, visit NTWRK.
