Everything You Need to Know: Air Jordan 8 “Bugs Bunny”

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Historical Significance

image via Michael Jordan’s World/Steve Lipofsky

Coming off his second straight NBA Championship and a gold medal with the Dream Team, it would be easy to argue that Michael Jordan was playing his best team basketball entering the 1992-93 season. To kick off his first three-peat attempt, he’d continue his success in the “Cardinal” colorway of the Air Jordan 7. Like Kobe now, it was not uncommon for MJ to begin a season in a new colorway of last year’s model and unveil his new signature around the holidays or All-Star break. In February of 2003, Jordan debuted the AJ8, beginning with the White/Black-True Red colorway and wearing it for the remainder of the regular season. The “Aquas” would be allotted for the All-Star Game, while the “Playoffs” would star in the postseason. Jordan finished the 92-93 regular season with averages just shy of 33 points, 7 rebounds, 6 assists, and 3 steals a game. The Bulls won 57 games and the Central Division, paving the way for their third consecutive league title.

image via Rare 1s

While Michael Jordan was making baskets in the Air Jordan 8, Bugs Bunny was making jokes in them. The animated rabbit made his commercial debut in the Air Jordan 7 campaign, getting brought back for the AJ8s and later the Space Jam film. Bugs wore the colorway of his nicknamesake in both print and TV ads.

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