Electus and Shady Films Present: Detroit Rubber

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Do you ever wonder what happens behind the scenes of a sneaker shop? Well, wonder no more.?Electus and Shady Films Present: Detroit Rubber, a new YouTube reality show on LOUD. The show chronicles the daily life of Rick Williams and Roland ?Ro? Coit, owners of the Burn Rubber sneaker shop in Detroit and how they attempt to balance family life with their growing business in Michigan’s tough economic climate. The show is executive produced by Eminem and Paul Rosenberg for Shady Films and Ben Silverman and Drew Buckley for Electus. The first episode takes us through a typical day at the shop when Prince Fielder, first baseman for the American League champion Detroit Tigers, comes in asking for a pair of extremely rare Jordan 4s. We won’t spoil it for you, so check out the first episode below:

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