Back in April, a major announcement was made. Beyoncé and her Ivy Park collection were headed to adidas.
“This is the partnership of a lifetime for me,” said Beyoncé on the pairing back in the spring.
Today, we see the first shoe and a release date.
Set to launch on January 18th, the first footwear foray from Bey and the Three Stripes sees Ivy Park branding and Samba DNA. Similar in styling to some of the well-received Alexander Wang collaborations, a thick gum sole heightens the retro aesthetic in modern fashion for a clean introductory collection.
Mark your calendar for 1/18/20 and keep it locked to Nice Kicks for more Beyoncé x adidas.