Beyoncé & adidas Announce Partnership

Apr 4, 2019 | Ian Stonebrook |

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Big news to start this Thursday as Beyoncé and adidas announced an official partnership.

“This is the partnership of a lifetime for me,” said Beyoncé on the pairing. “adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader.”

According to adidas, the deal will include signature footwear and apparel as well as the relaunch of Queen Bey’s Ivy Park line. Continuing to prove that girls run the world, the partnership will be built off the ethos of the importance of women in leadership, shared ownership, empowerment and collaboration in business endeavors. Clap for her.

Keep it locked to Nice Kicks for more information on this major joining of two global giants.

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