A child-like imagination is one of those things adults hope to never lose in their maturation. It’s largely akin to creativity and problem-solving. But more than anything else, it’s just light-hearted fun with zero consequence.
Hummel, in its latest collaboration with afew, keys on this foundational theme with its “Stay Foolish” Marathona.
Designed with the illusion that the sneaker was created by a child with a whimsical imagination, a rainbow array of hues blanket the low-cut trainer which also sees its branding redesigned to mimic two child-like handwritten logos. The juxtaposition of color doesn’t follow any guidelines; speaking a visual language that a kid could understand and an adult could only hope to grasp.
Look for the youthful afew x Hummel Marathona “Stay Foolish” on February 23 exclusively at afew with a limited amount available globally on March 9 at select Hummel retailers.