Afew and Hummel “Stay Foolish” with Youthful New Collaboration

Feb 20, 2019 | Darren Griffin |

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A child-like imagination is one of those things adults hope to never lose in their maturation. It’s largely akin to creativity and problem-solving. But more than anything else, it’s just light-hearted fun with zero consequence.

Hummel, in its latest collaboration with afew, keys on this foundational theme with its “Stay Foolish” Marathona.

afew x Hummel Marathona "Stay Foolish"
afew x Hummel Marathona “Stay Foolish”

Designed with the illusion that the sneaker was created by a child with a whimsical imagination, a rainbow array of hues blanket the low-cut trainer which also sees its branding redesigned to mimic two child-like handwritten logos. The juxtaposition of color doesn’t follow any guidelines; speaking a visual language that a kid could understand and an adult could only hope to grasp.

Look for the youthful afew x Hummel Marathona “Stay Foolish” on February 23 exclusively at afew with a limited amount available globally on March 9 at select Hummel retailers.

afew x Hummel Marathona "Stay Foolish"
afew x Hummel Marathona “Stay Foolish”
afew x Hummel Marathona "Stay Foolish"
afew x Hummel Marathona “Stay Foolish”
afew x Hummel Marathona "Stay Foolish"
afew x Hummel Marathona “Stay Foolish”

NEVER MISS A RELEASE AGAIN