Adidas Originals is very well positioned at the top of sneaker and street culture. Rising back to prominence over the last few years, the brand is again a leader in emerging trends, innovation, and creative partnerships. Each of these aspects that support their mounting success will be on full display at ComplexCon this weekend.
At the helm of the weekend-long event is adidas partner Pharrell Williams, who serves the convention’s Cultural Director and Host Committee Chair. Along with those duties Skateboard P will perform with his group N.E.R.D. Williams will also release a collaborative NMD Hu under the N.E.R.D. umbrella which is accompanied by a training collection.
Another adidas partner, Pusha T, will see his EQT Support Ultra “Bodega Babies” available in larger numbers after a release a premium retailers today. What’s more, highlights from the adidas Y-3 Spring/Summer 2018 collection will be on display while adidas young guns Young Thug and Playboi Carti will also be in attendance.
Additionally, from the brand side of things, V.P. of Global Design for adidas Originals and Style, Nic Galway and V.P. of Global Entertainment and Influencer Marketing, Jon Wexler will be on hand to examine and discuss some of their most coveted designs and personal adidas collections through an Oddities and Rarities exhibition.
If you’re attending ComplexCon this weekend make sure to check out adidas Originals as they’ll play a big role in the festivities.