11. Kevin Durant
photo by Ronald Martinez/Getty Images via ZimbioSimply put, Kevin Durant represents everything good. I mean, with the exception of Lil’ B, who doesn’t like Kevin Durant? The reigning MVP has a good heart and a great effect on numerous people, and it is clearly evident through the popularity of his footwear.
First off, before signing with Nike in 2007, he let it be known that he wanted a mid-range priced shoe in hopes of being more affordable for everyone. He sighted the main reason for this was the fact that he came from a place where none of his friends could afford to spend big money on a pair of shoes. Shocking from a then-19-year-old rookie, right?
Additionally, brands have become great at storytelling through sneakers and what KD represents can been seen throughout his shoe series. There’s the “Aunt Pearl” sequence, which pays tribute to his aunt of the same name that passed away from lung cancer in 2000. In regards to the ongoing series, Durant said, “I made a promise to myself to always honor my Aunt Pearl for the example she set, and the encouragement she gave me to follow my dreams.” Then, there’s the collaboration with Nike on an N7 version of his signature shoe, which positively connected Durant to the Native American community in Oklahoma City and across North America.
Let’s be honest; every silhouette in Durant’s signature line is not great but his character being attached to them makes them more likable by the masses. There are now more Nike KDs seen on NBA courts than any other Nike Basketball shoe at the moment, and you see more Nike KDs at your local gym than any other shoe from any brand. Sure, a lot of that has to do with the price point, but the fact that everyone loves KD should not be underestimated.
-George Kiel III
