The 2013-2014 NBA season was eventful in more ways than one. We witnessed some incredible performances, amusing antics and captivating storylines throughout the year, but from a sneaker standpoint, we observed some rather interesting occurrences as well.
From Manu Ginobili’s shoe explosion to Russell Westbrook’s Air Jordan 10 surprises, we take a look at the most bizarre sneaker moments of the NBA season.
Matt Bonner Lands Shoe Deal Through Twitter
Shoe contracts are signed every summer by some of the top players in the NBA, but Matt Bonner, the Spurs’ 10-year veteran, broke ground by landing a shoe deal during the latter part of January via Twitter, of all places. Bonner took over the Nice Kicks Twitter account to talk sneakers – or his lack thereof – with fans prior to the start of the NBA season (it was his first time using Twitter). adidas eventually caught wind of Bonner being down to his last few pairs of shoes, and it led to a partnership between the two. Lesson #1: Use all resources.