Nike Marty McFly

Nike Mag

"This project is exciting to me because it brings together three very passionate audiences: the Parkinson's community, the sneakerheads and Back to the Future fans." - Michael J. Fox. A few moments ago, Nike officially unveiled the Nike Air Mag AKA "Marty McFly" shoe. As stated earlier, Nike announced that 1500 pairs of this shoe will be auctioned on eBay, nikemag.eBay.com, with all net proceeds going directly to the Michael J. Fox Foundation. The auction will begin tonight and end on September 18 (150 pairs will be posted on eBay per day for 10 days). The Nike Air Mag has been anticipated for the longest as it first showed its face in the 1989 2015 released film Back to the Future. Leading up to the release of the Nike Air Mag, a 50 million match grant was given to the Michael J. Fox Foundation by Sergey Brin and Anne Wojcicki; they will match all donations to the foundation, up to 50 million dollars, through the end of 2012. "We wanted to translate the excitement people have for the 'greatest shoe never made' and for the Back to the Future into positive action," said Mark Parker, CEO of Nike. "But the long term objective is to raise awareness so the Foundation can achieve their goal of eradicating Parkinson's disease. The Air Mag is the first rechargeable footwear from Nike were designed as an identical replica to the originals seen in the Back to the Future II movie. Some of the constant elements include the upper contours, the glowing LED panel and the electroluminescent Nike logo in the strap. The Nike Air Mag actually illuminates with the pinch of the "ear" of the high top, glowing for five hours per charge. What are your preliminary thoughts on the Nike Air Mag?

Nike Air Mag Officially Unveiled

Nike Air Mag Officially Unveiled

Nike Air Mag Officially Unveiled

Nike Air Mag Officially Unveiled

Nike Air Mag Officially Unveiled

Then and Now: Tinker Hatfield Discusses Evolution of Nike MAG 2011

Tinker Hatfield

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“Well, we can’t talk about it (the absence of power laces) too much because it’s really proprietary intellectual property. Our standard line is that this shoe had power laces in

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Nike MAG Berlin Private Auction Photo Recap

This past Saturday, Nike held a private auction for the Nike MAG sneaker in Belin at the Delight Studios. As we stated last week, the Nike MAG was being auctioned

Nike MAG 2011 – The Full Story


Get the complete story on the 26 year history of the NIke MAG.

Kid Cudi Wins Four Nike MAG 2011 Auctions


Many of you stated that British rapper Tinie Tempah was one lucky guy for winning the first ever Nike MAG auction late last week. However, we have spotted another rapper

Back to the Past: The Road to the Nike MAG 2011 Release

Back To The Future II

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How’d we get to the Nike MAG 2011? Find out here.

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Nike MAG Auction Live Now


As we stated earlier, the Nike MAG auction kicks off tonight. 150 pairs are now available by way of auction on nikemag.eBay.com. As of now, the highest priced pair has

Nike MAG Release Info


Check out the NIKE MAG 2011 and Marty McFly’s fly kicks.

Nike MAG Officially Unveiled


Check out the Nike MAG 2011, the BTTF sneakers.