Nike MAG 2011 – The Full Story

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The Nike MAG 2011 simultaneously engaged sneakerheads, movie buffs and anybody associated Parkinson’s disease during last week’s shocking unveiling of the ‘greatest shoe never made’. The video above tells the full story of the Nike MAG 2011 design, its origin and the different steps in this age-long process. Many participators in this project, such as the Back to the Future II Executive Producer Frank Marshall, Nike Global Director of Entertainment Marketing Pam McConnell, Nike VP of Design and Innovation Tinker Hatfield Nike President and CEO Mark Parker, discuss their involvement with the Nike MAG 2011. Who else is anticipating 2015?

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