Sneakerheads have been known to be a bit maniacal in their approach to fandom; and “maniacal” is being nice. Nonetheless, a sneaker store in Italy, entitled Special Milano, has enlisted the help of a Canediguerra brewery in order to create the “UNDS Everything” artisan beer that will be available this weekend. With the in-store release of the “Black” adidas Yeezy Boost 750, this beer will feature an illustration of the aforementioned sneaker, while bold font canvasses the overlay for the perfect commemorative beer for this event.
In addition, there are prospective plans to make future beers available worldwide and presumably cater around particular sneaker releases. All in all, it seems as though Yeezy Season brings about the most creative aspects of retailers.
Remember, Drink Responsibly.