James Harden

Harden’s Case: James Harden is arguably the most marketable player of the three. His comical Foot Locker commercials are evidence of that, and his beard alone is salable all by itself. Not to mention, he’s arguably a top five player in the NBA, the leading scorer in the league and his Nike Zoom Run The One PE was one of the most popular shoes in stores at the tail end of 2014.

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