Video: The Inside Scoop Covers Sneaker Culture in South Africa

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Didn’t know this movement was global? While the US and the UK get most of the attention for their rich sneaker heritage, the culture covers all countries and continents. Nike Sportswear teams up South African radio personality Siyabonga ‘Scoop’ Ngwekazi for a two part piece on the evolution of sneaker culture in his country. Scoop talks with all types of sneakerheads discussing how they got started and what sneakers mean to them. Discover that sneaker culture has no borders and check out this unique look at its prevalence in South Africa.

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