Video: Mark Smith on the Air Jordan 2010 Outdoor

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The Air Jordan 2010 Outdoor could prove to be even more divisive than the standard silhouette off which it’s based. In this video, Jordan Brand Creative Director Mark Smith lays out the company’s plan for this model and from where its inspirations came.

We good a look at the entire “For the Love of the Game” series and an explanation of why this concept was used for the World Basketball Festival, which Nike is hosting this Summer. Near the end of the video, we get a good look at the Air Jordan Alpha 1 Outdoor, Pregame XT and Air Jordan 9 in the “For the Love of the Game” colorway.

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