Video: Inside the adidas Ultra Boost Launch Event

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Last week in New York City, adidas Running touched down on Wall Street to unveil their latest launch to the world. The adidas Ultra Boost, a snug, sleek and bouncy combination of the brand’s beloved Boost technology and pristine Primeknit construction, was displayed, tested and explained to a group of media members from all around the globe.

Get an exclusive look at the event in the video above. Packing 20% more Boost than previous models and a retooled Primeknit construction that is more form-fitting than ever before, hear the performance insight from the experts that worked on the shoe. Look for the adidas Ultra Boost to launch on February 11th at adidas.com for $180.

RELATED: adidas Ultra Boost Event Recap Photos

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