Video: A Day in the Life: Farshad Arshid of Standard

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Many of us take our local sneaker spots and boutiques for granted. While large corporation in malls have an established structure and process by which they grow and expand, the thought process and overwhelming amount of work required to build a successful brand is often overlooked.

XTM Online recently took the time to follow Farshad Arshid, who owns Standard in Atlanta, for a day and to the Magic Tradeshow. Farshad not only clues us into what it takes to build and run a company, but also clues up-and-comers on how to turn their clothing brand into a successful and unique enterprise. Enjoy the video and consider everything you learn next time you enter your favorite local shop.

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