Union Los Angeles and Jordan Brand Spread Love Ahead of Newest Collaboration

One of the most anticipated collaborations of the year has to be the Union x Air Jordan collection. The capsule is led by two colorways of the Air Jordan 4, an Air Jordan Zoom 92, and an Air Jordan Delta Mid.

The collection is captured by guava ice and off-noir combination as a cream midsole meant to give an aged look also appears across all four models. While the release is only a matter of days away, VIP members have already received their pairs.

Union and Jordan Brand have also rolled out the Spread Love campaign to partner with five Black-owned businesses ahead of the release. The first phase included goods and services in Union gift bags.

Take a closer look at phase 1 of the Spread Love campaign below.

 

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In celebration of our upcoming Union x Jordan collaboration we decided to hand deliver some early pairs to VIP’s. But we did things a little differently this time. With the events that have occurred over the past 4 months, it made us really appreciate our privilege and made us want to give back. We Joined forces with Brand Jordan and came up with a program we are calling #spreadlove. As a part of Spreadlove we decided that we would partner with 5 local black owned businesses and collaborate with them on the release. First phase was to include their goods and services in our gift bags. ? ? In addition we wanted to diversify our gift bags so we included first responders, frontline workers and community leaders as VIP’s.? ? Thanks to all the brands that helped us make this gift bag special and thanks to our community for all the love and support!!!

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