Pro wrestling legend, Wyclef Jean collaborator and all around awesome guy Dwayne Johnson, better known as The Rock, has just signed a deal with Under Armour.
For those keeping track at home, UA now houses arguably the best in basketball (Steph Curry), football (Cam Newton) and golf (Jordan Speith). Adding the most electrifying man in sports entertainment history is another major move, especially in the crowded, creative and competitive space that cross training has become. With Nike recently inking Kevin Hart for said category, Johnson’s amazing social media presence mixed with his likability and obvious dedication to working out makes a ton of sense.
Congrats to Dwayne and UA. We definitely smell what Plank is cooking.