As Steph Curry coasts into the NBA All-Star break alongside his Golden State Warriors teammates, Under Amour honors his unrelenting efforts to remain at the top of his game.
A mantra of Steph’s, Working on Excellence, shapes the latest Curry 6 release.
Adopted by Steph from his cousin-in-law, Devontée, a Toronto-based musician deeply embedded in Canadian rap culture, Steph went as far as to tattoo “WOE” on his right bicep to remind him daily of the mission at hand. The sneaker conveys that message with a premium black knit upper matched with monochromatic white accents.
Look for the Under Armour Curry 6 “Working on Excellence” on February 1 at the SC30 x Oakland pop up shop located at 472 9th Street in downtown Oakland. A general release will follow on February 8 on UA.com and select UA brand houses.