Under Armour Announces Stephanie Linnartz As President & CEO

Under Armour, Inc. has announced that Stephanie Linnartz will join the company as President, Chief Executive Officer, and member of its Board of Directors, effective February 27, 2023. Linnartz’s appointment comes after Patrik Frisk stepped down as the President and CEO of Under Armour in May 2022.

Up until Linnartz’s on-boarding, Colin Browne has served as interim President and CEO of Under Armour since June 2022. He will continue his leadership role as Chief Operating Officer after Linnartz takes over as the President and CEO in February 2023.

Currently, Linnartz serves as the President of Marriott International, the world’s largest hospitality company with a global portfolio of nearly 8,200 properties across 138 countries and territories and 30 brands.

Under Armour, Inc. is excited to bring Linnartz to the leadership team as her global experience will serve the company’s vision for expansion and moving forward.

“As a 25-year veteran of one of the world’s most respected global companies, we are thrilled to welcome Stephanie to the brand,” said Kevin Plank, Under Armour Executive Chair and Brand Chief. “She is a proven growth leader with a distinguished track record of brand strategy, omnichannel execution, talent acquisition and development, and passion for driving best-in-class consumer connectivity, experience, and brand loyalty.”

Plank continued, “Responsible for leading Marriott’s multi-billion dollar digital transformation, driving scale through continuous brand innovation across the portfolio, developing premier sports league and team partnerships, while architecting the extraordinary growth of its loyalty program – the board is confident that Stephanie – along with our leadership team and all of our key stakeholders – will accelerate our ability to realize the substantial opportunities for Under Armour as both an operating company and aspirational brand.”

As for Linnartz, the executive is excited to cultivate new opportunities for Under Armour and expand the brand’s existing partnerships, which includes exciting sports stars like Steph Curry and Kelsey Plum.

“Under Armour is an iconic brand with a huge opportunity ahead,” said Linnartz. “This company has immense energy and excitement, and I am committed to building growth while maintaining operational excellence. I look forward to joining the incredible UA team, partnering with Kevin and the board, and leading this amazing company into its next chapter, delivering for athletes, teammates, customers, and shareholders.”

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