Steph Curry, Under Armour are Finalizing a Billion Dollar Lifetime Deal

Steph Curry and Under Armour are ready to make history as the Golden State Warriors guard is nearing a lifetime deal with the brand that could be worth upwards of $1 billion, according to Rolling Stone.

Curry joined UA in 2013 and has since launched a multitude of signature shoes and even the Curry Brand, which operates as its own entity under UA’s umbrella (akin to Michael Jordan’s Jordan Brand and Nike).

With four NBA championships to his name and recently becoming the all-time leader in 3-pointers made in the regular season, Curry continues to aim high.

Details on the reported lifetime deal are still unknown, but talks reportedly could be finalized in October. Curry’s current $215 million deal with UA ends in 2024.

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