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The Fab Five
The Nike Air Flight Huarache didn’t quite connect with consumers immediately upon its release to retailers. With its new minimalistic approach that included the lack of a visible Nike swoosh; Tinker Hatfield and designer Eric Avar took a calculated risk that seemed to backfire early on.
However, during the 1991-92 NCAA basketball season, 5 immensely talented freshman for the University of Michigan doned the innovative Nike model and took the world by storm with their play. Subsequently providing credibility towards the Nike Air Flight Huarache and boosting popularity.