During the annual Jordan Brand Classic earlier this year, Nicki Minaj debuted what many though to be her very own Jordan shoe. Well, we now know that to be incorrect. Though Nicki is still very much a JB affiliate/ambassador, the pink and silver Jordans she debuted back in April were in fact inspired by another guiding figure in the Jordan Brand lineage – and I say that in the most literal sense possible.
Jasmine Jordan, the daughter of Michael Jordan, was truly the creative fuel behind what we now know to be the Jordan Jasmine. The mid-top lifestyle Jordan silhouette is just another example of the brand’s progression towards dominating the women’s market, one that is known among industry insiders as the fastest growing, most profitable sectors that remains untapped by much of the sportswear giants on a global scale.
Give the Jordan Jasmine a look below as they are available now at Jimmy Jazz.
Jordan Jasmine
Style Code: 768927-109
Price: $95
