LeBron James‘ Nike shoe sales are up 18% from last year, but the King himself isn’t sold. Consistently this season in Kicks On Court wearing last year’s Nike LeBron X, James isn’t completely comfortable in this year’s Nike LeBron 11. He has only worn his latest model for an entire game twice this season. Listed at 6 foot 8 and 250 pounds, the four-time NBA MVP has different requirements of his shoes than an average consumer. It’s not that LeBron doesn’t like his new design, it is just that he is a perfectionist in every aspect of his game and wants his shoes to follow suit.
Nike is currently in the process of making all of the necessary tweaks needed, and looks forward to King James wearing the LeBron 11s exclusively very soon. Despite the endorser’s stamp of approval, the LeBron 11 is still outselling the LeBron Xs from last year at this same point. The Wall Street Journal recently investigated the surprising storyline in detail, which includes a video report that you can see at the Wall Street Journal. Tell us what you think of LBJ and his sneaker dilemma in the comment section underneath, and keep refreshing Nice Kicks for all of your sneaker news and information.