The “New Balance Renewed” Initiative From The Renewal Workshop

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This year, The Renewal Workshop and New Balance are launching the “New Balance Renewed” initiative. The Renewal Workshop is a “leading provider of circular solutions for the apparel industry.” According to New Balance, the latest partnership allows lightly used, returned, and factory flawed products to be refurbished instead of heading to a landfill.

Using a six-step process, The Renewal Workshop takes in flawed garments to sort, grade, clean, repair, inspect, and verify to ensure they meet both TRW and NB’s quality standards. Once complete, each garment will be made available for sale. The Renewal Workshop’s founder Nicole Bassett stated, “We look forward to seeing New Balance Renewed become a driver of renewing products and helping New Balance launch re-commerce in the athleticwear sector.”

John Stokes, the director of global sustainability at New Balance stated, “New Balance is constantly learning and evolving our approach to create quality, long-lasting design. Together we’re keeping apparel in use for longer and learning how to design for repairability.”

Select garments from The Renewal Workshop x New Balance “New Balance Renewed” Initiative are available for purchase at The Renewal Workshop. Let us know your thoughts on New Balance’s latest eco-friendly journey. Keep locked at Nice Kicks for the latest in sneaker news.

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