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| When I first heard of Jordan Brand making a skate shoe, my mouth nearly hit the floor. A Jumpman affixed to a skateboarding shoe violates virtually every rule in branding. While I expected the shoe to hit outlets, I didn’t anticipate it to see the shoe arrive almost immediately after the release.
Like another Direct-to-DVD installment of American Pie, the Jordan Flipsyde has hit outlets fully stocked of what should be a mistake to never be repeated. Jordan stands for many things – excellence on the court, domination of the competition, pulling off the unthinkable, but never have I associated ollies and kick flips with the G.O.A.T. |
