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Noble New-Yorker and proud Asian-American, Jeff Staple brings Asian civil rights to the forefront with the new PUMA x STAPLE “Gidra” Collection. Featuring both footwear and apparel, the collection is inspired by Gidra, an Asian-American student newspaper that was launched in response to the anti-Asian uproar during 1969.

Founded in California, Gidra ran from 1969 to 1974 and was a powerful voice for Asian-American civil rights movements. Pieces from the collection honor Asian-American history as Staple combines bold colors with thoughtful graphics that incorporate dragons inspired by King Ghidorah and Chinese characters that translates to “Peace.”

Offered in Black and Yellow colorways, STAPLE selects the PUMA Slipstream as the silhouette of choice. Each iteration has seamless color contrasting, snakeskin leather on the upper and vamp, and a gloss finish on the Formstrip. The back heels have both the iconic Puma and Pigeon logos, coupled with a tonal Gidra graphic on the leather tongue label.

The PUMA x STAPLE “Gidra” Collection is available now. To purchase, visit and, as well as the PUMA NYC flagship store and select PUMA stockists. Each sneaker is priced at $140. A second drop from collection is expected later this month.

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