Sotheby’s Celebrates Nike’s 50th Anniversary with the Curated “Fifty” Auction

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To celebrate the 50th anniversary of Nike, Sotheby’s presents the “Fifty” auction. The carefully curated collection features more than 100 of Nike’s most sought-after collaborations, prototypes, limited-edition accessories, and rare samples.

The auction pays tribute to the legacy and evolution of the Nike, from its inception as a running company to its expansion as a multi-sport collective that has transcended into a consumer culture of its own identity.

Highlights from the auction include a Nike SB Dunk High “What the Doernbecher,” a Virgil Abloh signed Off-White x Nike Air Jordan 1 Retro High “UNC,” the 2018 Undefeated x Nike Air Jordan 4 Retro, a Nike SB Dunk Low Pro Concepts “Green Lobster,” the Nike Air Max History of Air Pack, and more.

Bidding for the Sotheby’s x Nike “Fifty” auction opens on November 29, 2022. To place a bid, visit or the Sotheby’s app from the start of the auction until the lot closes. For more sneaker news and release dates, follow @NiceKicks on Instagram.

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