The SNS x New Balance 991 “Made in U.K.” Honors Its Flimby Roots

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From the Streets of Södermalm to the world, Sneakersnstuff has become a staple within the global sneaker community. Now, the Stockholm-based sneaker boutique heads to the United Kingdom for the SNS x New Balance 991 “Made in U.K.” pack.

Not to be cliché, but SNS and New Balance go way back. The duo first got together in 2005 and instantly clicked. The creative process was so effortless that it only took 10 minutes for SNS and New Balance to create their first joint sneaker. This magic moment that would turn out to be the first of many, happened at New Balance’s factory in Flimby, Cumbria, U.K. This tiny town is made up of nearly 2,000 people, making New Balance a big part of their culture there. But besides that, this small town is adored for its coastal village and beautiful scenery, both of which inspire the latest SNS x New Balance 991 pack.

For this sneaker pack, the brands take something old and make something new as they dress the New Balance 991 with two colorways from their first collaborative New Balance 577. As always, these sneakers are made with premium materials including high quality leather and pig suede overlays around the forefoot and heel. Each colorway is favored by the individual styles of the SNS founders, Erik Fagerlind and Peter Jansson. Fagerlind’s version takes inspiration from the Swedish and Canary Island flags as the upper has a bright yellow and blue color scheme. Jansson’s pair offers a muted color palette as it takes inspiration from early pairs of their partnership.

The SNS x New Balance 991 “Made in U.K.” sneaker pack will be available on February 26, 2022. Each sneaker is priced at $260. To purchase, visit Sneakersnstuff.com or one of their flagship locations. For more New Balance releases and updates on all your favorite sneakers, follow @NiceKicks on Twitter.

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