Soccer is currently dominating the country of Brazil, but another kick culture is making waves, too. Sneaker Pimps touched down in the realm of the World Cup, bringing Brazilian collectors and international shoe sporters to a space where they could buy, sell, trade and check out loads of heat. Beverages by Monster kept the party going, while adidas Originals set up an impressive display. Sneaker customization took place live on site, fans were treated to tunes by world-renowned DJ Neil Armstrong and New Era paid tribute to the host country. Check out some of the best moments from the Sneaker Pimps Brazil stop in the photos below.