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CNCPTS x New Balance 574 “Northern Lights”
New Balance is based in Boston and Concepts is just north in Cambridge. So, they both have a strong affinity for the Boston Marathon. This year, the Boston Marathon fell on the same day (April 15) as the occurrence of a natural phenomena. Commonly known as the “Northern Lights,” the fascinating Aurora Borealis was the inspiration behind the CNCPTS x New Balance 574 “Northern Lights” Pack. Not only are the shoes brightly colored, but they also have glow in the dark elements.
Aurora Borealis Examples
