Skepta, UK grime artist, and Nike collaborator, this weekend released his third and most anticipated sneaker to date. His latest Sk Air creation found a home with the Air Max Deluxe, a sneaker that recently returned for the first time after originally releasing at the turn of the century, in 1999.
As most expected, Skepta’s Air Max Deluxe sold out almost immediately. The release was limited much like his first two collaborations, and largely available at UK retailers with a few exceptions in the States. This would seem an occasion to celebrate. Three sneaker sellouts should warrant such a reaction.
Skepta, though, isn’t exactly patting himself on the back. Sure, it’s all great, but he’s more concerned with everyone having an opportunity to purchase his widely beloved Nike collaborations. And he plans to do something about that.
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Love and thank you to everybody that got a pair of #SkAIR today. Unfortunately, the #SkAIR 3 has sold out in main stores already. Generally this is something to scream and celebrate about but honestly I’m not happy that so many of you miss out on being part of something I put so much emotion in. There are a few boutiques that have the 3’s on hold so there is still chance, otherwise we are working on making the #SkAIR releases better. Apologies ?? Skep.
In an Instagram post this weekend, Skepta spoke candidly and with great nobility about the quick sellout and his plans to work with Nike to make upcoming pairs more accessible. Skepta, too, isn’t the first artist to speak publicly with these concerns. Kanye West shares his sentiment where adidas Yeezy is concerned, aiming the make the shoes both more available and affordable.
Skepta’s Nike Air Max Deluxe SK follows a hybrid Air Max 97 BW and Air Max 97. All three pairs have sold out.