The passing of TNT sideline reporter Craig Sager last year was a huge loss for the entire NBA community. The flamboyantly and colorfully dressed Sager was a character but his charm, work ethic and ability to get honest human interactions with everyone he interviewed are just a few reasons why he was so beloved. It is also why Nike decided to honor Sager and support his foundation with 100 pairs of “Sager Strong” NikeiD Air Force 1s.
Taking a page from Nike’s playbook, LCS Plus has created custom “Sager Strong” shoelaces. All of the proceeds from the laces go directly to the Sager Strong Foundation, which helps to “fund clinical trials and cancer research for leukemia and other blood cancers.” And in true homage to Sager, the laces have a vibrant design that is inspired by his eclectic collection of suits and ties.
The laces are currently sold out but keep an eye on lcsplus.com as maybe because of popular demand, they will be re-released.