Shoe City x EAT x New Balance 990v4 Collab Drops Today

Continuing its run as one of New Balance’s best new modern-day silhouettes, the 990v4 is the subject of the brand’s latest collaboration with DMV streetwear brand EAT and retailer Shoe City.

EAT, which stands for “Elevate All the Time,” brings vibrant yellow, blue and red shades to the budding “dad shoe” in an effort to defy conformity and mediocrity. Each of those glowing shades is done in premium pigskin suede with grey mesh underneath. This limited edition collaboration is scaled to just 1,000 pairs total. Full family sizing will be available.

Shoe City x EAT x New Balance 990v4
Shoe City x EAT x New Balance 990v4

The Shoe City x EAT x New Balance 990v4 will be available now for $200 exclusively at Shoe City locations in Baltimore, DC and Virginia as well as online at YCMC.com. Grade school sizing ranges from $80-$100.

Shoe City x EAT x New Balance 990v4
Shoe City x EAT x New Balance 990v4