Rick Williams Channels the Spirit of Detroit for Distinct Life x Foot Locker Capsule Collection

Jan 29, 2019 | Ian Stonebrook |



Rick Williams of Burn Rubber fame adds to his resume of dope collaborations coming from his Distinct Life agency with this weekend’s wide ranging drop.

While the Detroit-native is well known for his photography and creating Chef-stamped serving’s from BR out in Royal Oak, Foot Locker is the latest client to tap his eye for storytelling through sneakers.

The latest collection plays off his home of Detroit where Foot Locker will be opening a new Power Store. Especially of note, the footwear offerings find Williams styling silos from the likes of New Balance, ASICS, Converse and PUMA.

Peep the capsule above and below slated to launch at the new Foot Locker Power Store in the greater Detroit area this weekend.