It’s becoming more evident that the intersection of performance and quality is imperative to the sneaker ecosystem. The combination of style built around the concept of functionality has allowed designer brands to step into the sneaker space and has carved a new lane for sneaker companies as well.
The Reebok Premier Road Modern is the latest chapter of performance and premium coming together. The silhouette derives from the brand’s Premier Running collection that kicked off in 2005. The updated version encompasses a contemporary look that appeals to fashionistas and sneakerheads alike without trying too hard to appeal one over the other.
The latest silhouette from ‘Bok retails at $200 and will release on Reebok.com and select retailers such as UBIQ, SNS, and Packer. Take a look at the initial colorways.