As social justice and other systematic problems arise to the forefront of conversation, brands have taken a stance in an effort to promote goodness and community. In their latest collection, Reebok has debuted their Human Rights Now! collection, a platform driven to promote long-term social change and drive human equality.
The collection, largely inspired by the 1988 Human Rights Now! Tour, brings back together original graphics to promote awareness for the Universal Declaration of Human Rights. In patnership with the release of the Human Rights Now! Collection, Reebok has also decided to donate $270,000 to RISE, a non-profit that educates and empowers the sports community to eliminate racial discrimination, champion social justice and improve race relations.
Included in the footwear collection include pairs of Classic Leather, Club C, and Workout Plus. Each pair arrives clad in Human Rights Now! graphics and branding.
The full Reebok “Human Rights Now!” Collection is available now on Reebok.com.
Reebok “Human Rights Now!” Collection
Release Date:Available Now