Changing the way in which sneakers are consumed, the Reebok First Pitch platform has prioritized the needs of consumers while decreasing waste. Following the platform’s release of a tennis-inspired Club C, the platform is set to unveil the Aztec OG “Quart de Mile”.
As iterated in the past, the First Pitch platform has given consumers a chance to voice their say on a variety of Reebok sneaker concepts. First, a sneaker idea is brought to life and is given a 30-day period to be funded. Each sneaker begins at $1 and will raise $1 with every purchase until it reaches the retail price of $90. When the sneaker is sold 500 times, it will be constructed and shipped in nine weeks. If the sneaker doesn’t hit the 500 mark, the concept is discarded.
Reebok’s latest sneaker concept honors former Reebok athlete and world-champion sprinter Marie-Jose Pèrec with the reintroduction of the archived Aztec. A modern iteration of the runner, this model features a plethora of details. The multi-layer is constructed using stucco premium and white suede, while a white and stucco layered midsole sits atop a translucent outsole. Paying homage to Pèrec’s achievements, a custom sock-liner highlights his competitive achievements and his homeland, Basse-Terre, Guadeloupe.
In hopes of inspiring others to go beyond their limits and persevere a “Quart de Mile”, the left heel embroidery reads “Ce qui ne vous tue pas”, which translates to “What does not kill us”, while the right heel embroidery reads “Vous rend plus fort”, which translates to “Makes us stronger”.
Head to firstpitch.reebok.com at 10 a.m. EST on September 21 to cop your pair.
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