Not to be outdone by Virgil Abloh’s OFF-WHITE x Nike reveal at Coachella, adidas and Pusha T, debuted their own heat in the desert.
The adidas Ozweego, which has been out for months now, has a home with the Virginia-native as an upcoming collaborative release. Marking a departure from Pusha working almost exclusively with the EQT series, he now leaps into contemporary design yet stays true to the overarching theme that connected each of those past drops.
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The all-white upper of this Ozweego is likely a reference to a familar topic for Pusha, a dominating point of emphasis in Pusha’s music and subsequent adidas sneakers. There’s also commonality with his lyrical subject matter and all-white sneakers being of note in spring/summer. That duality isn’t lost on us.
Available today, the Pusha T x adidas Ozweego has launched exclusively at Creme in Philly and Norfolk for only $7.57.
Stay tuned for launch info. See Pusha T’s other pair of Ozweegos on the way here.