Pusha T Reveals Forthcoming adidas Ozweego Collab at Coachella

Not to be outdone by Virgil Abloh’s OFF-WHITE x Nike reveal at Coachella, adidas and Pusha T, too, debut some upcoming heat in the desert.

The adidas Ozweego, which has been circulating for months now, has a home with the Virginia-native as an upcoming collaborative release. Marking a departure from Pusha working almost exclusively with the EQT series, he now leaps into contemporary design yet stays true to the overarching theme that connected each of those past drops.

 

View this post on Instagram

 

Here’s a first look at @KingPush’s upcoming adidas Ozweegos. Will you be adding these to your summer rotation?

A post shared by Nice Kicks (@nicekicks) on

The all-white upper of this Ozweego is likely a reference to a familar topic for Pusha, a dominating point of emphasis in Pusha’s music and subsequent adidas sneakers. There’s also commonality with his lyrical subject matter and all-white sneakers being of note in spring/summer. That duality isn’t lost on us.

Take a first look at the Pusha T x adidas Ozweego and stay tuned for additional details.