The brand is teaming up with 10KTF Shop and its virtual city, New Tokyo, as a part of the collaborative effort within the digital realm. 10KTF is known for its streetwear offerings and is owned by Wagmi-san, a renowned digital artisan within the NFT community.
The PUMA x 10KTF looks to merge the real with the digital as digital goods and NFTs will headline future collections.
Thanks to the rise of our 10KTF community and the like-minded craftspeople at PUMA, a long-held dream of mine gets to be fulfilled. I am grateful for the opportunity to bring our crafts and our stories into the physical realm and usher in a new era for New Tokyo.Wagmi-san
To kick off the partnership, New Tokyo includes collectors of 10KTF, plus 16 additional NFT communities, including Gutter Cat Gang and Cool Cats, who have also partnered with PUMA.
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