PUMA Teams Up with 10KTF Shop for web3 Collab

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PUMA continues its journey into the Metaverse as the global sportswear brand has a web3 collaboration on the way.

The brand is teaming up with 10KTF Shop and its virtual city, New Tokyo, as a part of the collaborative effort within the digital realm. 10KTF is known for its streetwear offerings and is owned by Wagmi-san, a renowned digital artisan within the NFT community.

The PUMA x 10KTF looks to merge the real with the digital as digital goods and NFTs will headline future collections.

Thanks to the rise of our 10KTF community and the like-minded craftspeople at PUMA, a long-held dream of mine gets to be fulfilled. I am grateful for the opportunity to bring our crafts and our stories into the physical realm and usher in a new era for New Tokyo.


To kick off the partnership, New Tokyo includes collectors of 10KTF, plus 16 additional NFT communities, including Gutter Cat Gang and Cool Cats, who have also partnered with PUMA.

Keep it locked on Nice Kicks for more Metaverse news from your favorite brands, including PUMA.

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