Inspired by the empowered, ritualistic Hindi festival of Holi, a north Indian mass gathering that celebrates unity in color, Pharrell Williams and adidas Originals today debut their Hu Holi adicolor spring/summer 2018 collection.
Releasing on March 2 in accordance with the start of the two-day “festival of color,” adidas smartly implements its adicolor offering to work in unison with the densely hued festival where attendees paint their bodies head-to-toe and fling bright powders in the sky. adidas explores and empowers by canvassing the color spectrum with variations of Williams’ Tennis Hu and the time-honored Stan Smith. Of course, track suits, tees and shorts also help populate the budding collection.
Look for the Pharrell x adidas Hu Holi adicolor Collection to pre-release on March 2 with a general release to follow on March 16 at select adidas retailers and online.